C.O.D.E. — furniture with a unique character.
We employed our combination of diverse skill and experience to design and create a story-driven and values-oriented website and brand identity for Ukraine-based designer furniture.
We employed our combination of diverse skill and experience to design and create a story-driven and values-oriented website and brand identity for Ukraine-based designer furniture.
Our team sat down and bounced off ideas to identify the right value proposition for the brand. The process involved a comprehensive evaluation of the websites of the leading furniture industry players and key competitors. Soon we realized that every one of them is attempting to sell furniture. They don't have an engaging and compelling story to tell.
That was the lightbulb moment for us as we knew that we don't need to design and build another online furniture shop. We have to sell an idea - a story that people can relate to and find interesting.
Once we had our epiphany, we went back to the drawing board and analyzed all the primary features and advantages of C.O.D.E. and how they can be translated into a unique selling proposition. We decided that since the brand offers 11 categorically distinct furniture collections, there is something for all types of customers no matter their preference.
Each furniture collection has been designed to speak to a different type of customer. That became our go-to narrative for the brand as it had immense potential.
brand idea
«We hold a firm belief that an individual is a sum of what surrounds them - even objects like furniture. Every collection we present features a distinct character and you can always find one that aligns with your personality and identity».
After that, we created 11 brand stories - according to the number of collections, and told about each in landing pages.
The brand identity was conceptualized and created by Mari Shandura - a talented Ukraine-based graphic designer. The logo isn't only readily noticeable and minimalistic but it features a memorable quality giving people a reason to remember the brand. The logotype is quite functional as it can be applied on a diverse variety of products and surfaces.
The emotion behind the logo perfectly encapsulates the story that Yuliia wants to tell her customers. It's all about a peerless combination of elegance, minimalism, and grace that reflects in her furniture collections. The entire identity ecosystem is dictated by the logo as it aligns with the brand tone and message that C.O.D.E. wants to put out in the open - an unapologetic tale of furniture craftsmanship.
Logo
Business card
Price list
Catalog
Brochure
The key concept behind the design of the website originated from the principle of staying close to the brand's roots. That's why we created an elevated digital presence in the form of a website that highlighted pure elegance, minimalism, and aesthetics. The website features a distinct look and feel which communicates the brand's values and principles without overshadowing the real star - the furniture.
Mobile version
Page of a collection
Desktop version
C.O.D.E.’s standarts
The design and user experience have been crafted to highlight the new brand that's making waves in the industry providing a bird's eye view of its work ethic, principles, and values.
The website serves as an online archive of the brand's different furniture collections that visitors, as well as potential clients, can see to become familiar with the product offerings.
The focus on design and aesthetics doesn't mean we have skimped on the utility. The website provides complete information related to delivery, contracts, payment, and other business aspects.
When this journey began, Yuliia only had an imagination and desire to develop a distinct brand image for her business. We took that idea and turned it into a digital manifestation of what our customer really wanted - a brand that tells her visitors the story of her furniture collections.
The collaboration ended on a successful note as Yuliia Didenko, the founder of C.O.D.E., now has a complete and compelling brand identity that aligns with her values, principles, and personality. We leveraged our talent, skill, and experience to craft a new brand and identity through a complete identity system and a website that reflects everything unique about C.O.D.E.
Monday-Thursday: 11 am — 7 pm (UTC+3).
Marketing
UI/UX Design
Graphic design
