Interiors by Olofsson Brothers
Research, strategy, design, and website development for a Swedish interior design studio.
Research, strategy, design, and website development for a Swedish interior design studio.
It designs and implements interiors for restaurants, cafes, and bars. The studio’s target audience is serial restaurateurs, who are business-minded and practical people.
Our task was to create a website that will convince customers that these guys will deliver the right and solid results without any problems, showing that this is the team you can trust with your project.
We wanted to learn about the tasks of our client’s customers, the problems they face, and their search criteria. Knowing this, we can help the business make an offer where the advantages and key messages will hold value for its customers.
We talked to restaurateurs, designer company managers, and designers to get answers to our questions. Besides, we analyzed over 100 interior designers’ websites.
You can learn about our conclusions from this article.
We were told this during almost every interview. You never know who’ll turn out to be a great guy and who’ll mess up the project and make it impossible to implement.
The choice is further complicated by the fact that all designers have a more or less similar level of work on the outside and present themselves in a similar way. How do you choose a specialist if all of them seem the same?
Situations like that make word of mouth the dominating way of promotion and dumping the only way to compete among your equals. Our client wanted neither of that.
Many respondents complained about designers forgetting to take into account certain utilities when working on the projects, making the lighting too bright or too dim, adding too pricey or rare elements to the design, and many more problems like that.
Also, there were complaints about ‘design for the sake of design’ when designers created an impressive image just to feed their ambitions without caring about functionality or the customer’s interests.
We thoroughly processed all the information that we got and used it to the benefit of Olofsson Brothers.
Team
What should do the guys who are just good at their job but haven’t made a name yet? The guys who already can deliver a much better project than inexperienced designers but don’t have any accolades yet?
We decided to tell about the brand in a simple, clear, and no-nonsense manner rather than pose as creators and artists. Minimum sentiment and maximum business talk. Especially since the website’s target audience is serial entrepreneurs, who are practical and business-minded people.
We decided to address the negative experiences of our potential customers and offer them a partnership that doesn’t involve the problems they had faced with previous contractors.
Our ‘mantra’:
We based the story of our brand on this idea, divided it into key messages, and presented it to our audience in the website format.
Since many designers have solid, run-of-the-mill works, we don’t think it’s enough to just present yours if you want to gain a competitive edge.
To help our client get ahead of the non-price competition, we decided to highlight its key benefits, base a story on them, and give it an impressive design.
We placed key messages in such a way and format that make them the most visible.
You can read more about how we do it in this article.
People trust people. Customers want to know exactly who will handle their projects when they choose a company. Besides, people remember faces well, and by showing the key professionals at your company, you maximize your chances to get picked out of dozens of other faceless studios.
We showed the company’s key professionals and put into their mouths a few key messages from our story to show that we know about our customers’ problems and how to avoid them.
Menu, Desktop version
First screen
Menu, Desktop version
Key experts
Company’s ‘mantra’
Portfolio
Our ‘We just do our job and deliver results on time without any fuck-ups or excuses’ mantra is repeated multiple times in different places on the website. Combining the focus on the customers’ negative experiences and the confident faces of the company’s key professionals, we get a website that says, ‘You can trust us with your project. We deliver results on time without any fuck-ups or excuses’.
Monday-Thursday: 11 am — 7 pm (UTC+3).
Marketing
UI/UX Design
Web Development
