What to keep in mind when you’re choosing the right font for your digital product.
What to keep in mind when you’re choosing the right font for your digital product
Despite video and audio messaging becoming more and more prevalent with each passing year, the core of the web remains and will remain text-based. However, the text itself isn’t raw information beamed into our minds and hearts — the way the text looks greatly affects our perception of it. Whether you know the first thing about typography or not, at a glance at the text you get a feeling. Let’s see how to get to the one you need.
In this article, we won’t be delving into typography at large. It’s just one article. The task of picking the right font is complicated and contextual, largely depending on the task at hand, and there are many, many books on the topic. Here we’ll focus specifically on what’s suitable for a digital product today.
Brand Personality
The right typeface is what ties the design together and hammers the messaging home. It is at the core of a brand’s personality, all your communication hinges on the typeface. Like everything else, picking the right one starts with knowing your audience and providing what they need. A serious B2B product needs a solid, confident font, like our project for Vauban, the wealth container platform (learn more about our work with Vauban in ourBehance case here, and our case story here):
On the other hand, a lifestyle product might need something more refined, something smooth and tranquil. Like the fonts in our project for TL Dental (and here’s the case on Behance, for all the curious-minded):
Despite video and audio messaging becoming more and more prevalent with each passing year, the core of the web remains and will remain text-based. However, the text itself isn’t raw information beamed into our minds and hearts — the way the text looks greatly affects our perception of it. Whether you know the first thing about typography or not, at a glance at the text you get a feeling. Let’s see how to get to the one you need.
